An immersive two – day experience at the Influencer, Millennial and Growth Hacking Conference. I’m glad to have met and listened to experts from Zalora, Lazada, DBS, Unilever, Skyscanner, Luxury Escapes, KraftHeinz, Class Pass and many more. Each speaker shared their learnings, insights and case studies on their growth hacks and impact of influencers in shaping their brand voice.
We also shared how InstaReM Singapore has been able to achieve 400% growth in less than a year to emerge as one of the top players in the Singapore Fintech Space.
Here are some of the key takeaways:
1) Marketing is getting more experimental than ever now. And consumers are okay to experiment things with you as long as they know you’re genuine and authentic about it. It’s time to bold, to make mistakes, to unlearn and learn new things.
2) Personalization: With the availability of data like purchase history, consumer behavior, links clicked, marketers need to personalize content, products, emails, and more.
3) The Age of Stories: Visual content is becoming more powerful than ever on social media. The more we use our mobile phones, the bigger the urge to share a glimpse of our daily lives through images and videos. The usage of Stories is on the rise on social media while news feeds see a decline of usage.
4) Impact of Influencer Marketing: Influencer marketing is being quite mainstream, to the point that many marketers feel that it’s an extension of content marketing. We live in the era of TripAdvisor where experiences shared by others, even strangers’ matter. There is a greater emphasis on micro and nano influencers as they help push users to the consideration and preference stage of the funnel due to their credibility and authenticity.
5) Partnerships: Leverage on the partner network to grow yours. The key is to partner with a brand whose products can complement yours and vice versa.
And last but not least, have NECO (Never-Ending Customer Obsession)!
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